MILLENNIALS AND THE DESIRE FOR IMMEDIATE IMPACT
By True Tamplin
Millennials. Can’t live with ‘em, can’t live without ‘em.
We’ve all seen how it goes. Millennials on the one hand are so passionate that they’re willing to sleep 14 to a hotel room floor just to follow a political movement but leave after 3 months of “unfulfillment” in their day job.
These poor employers hear their concern for “no bean bags in the office” and “not enough impact.” Well, after plenty of bean bags to go around and as much “impact” as you can stuff into a project manager assistant for AT&T job, these young guys and gals still aren’t happy.
So, what is the solution? (And the birds cry ‘fowl’!)
My name is True Tamplin, and I am a millennial. My story is that I covered the local paper several times, got a full ride scholarship for soccer, maintained a 4.0 GPA Suma Cum Laude, run a successful Analytics and SEO company, and became a #1 Amazon Bestselling Author and public speaker all by the age of 22.
My father, Ken Tamplin, was offered to be the lead singer Journey when Steve Perry exited in 2007. It was a 5-year touring contract – I was 13 and my sister was 15 – and boy, did we need the money badly (not to mention, the deep desire of an artist for fame and recognition). Long story short, he counted the cost, and chose to be a dad instead of a rockstar.
I will never forget that. In fact, I’m utterly convinced that none of my early successes would have come had he left me during those 5 crucially developmental years.
That became the premise of my book and public speaking gigs. This also led me on a journey to figure out why others my age are (or aren’t) finding success themselves.
Delayed Gratification and the Marshmallow Test
Of the two core issues, I’d argue Millennials’ inability to pursue things with delayed gratification is the main issue.
Delayed gratification is the longstanding ability to work hard, foregoing immediate results, with the belief that results will one day be seen (which are hopefully greater results than had you gone for instant gratification).
This is actually one of the things that make us human. No other animal in the animal kingdom gets an education, knowing that it will one day pay its dividends. This is true of dieting, building SEO backlinks, laying a foundation of a building, and the like.
So what is the marshmallow test?
The marshmallow test is when you offer a kid a marshmallow. Once in his/her hand, you tell them “If you wait one hour, I will give you TWO marshmallows.”
Now that’s a dilemma.
Studies have shown that kids willing to forego marshmallow consumption for an hour in exchange for a second marshmallow are bound to go farther in life.
Millennials are currently the worst generation at this test, and if you are a millennial, increasing you’re desire for delayed gratification is the best piece of advice I have for you.
1 Issue, 2 Perspectives – Advice for the Employer and Millennial
The second core issue is day-jobs not offering the amount of impact that millennials want to feel like they are having.
To the employers – during our interview, Jeff Crouere asked what employers can do with this generation. Involve them more in the overarching narrative of the business, emphasizing the importance that their role plays. Let them have a say in where budget is allocated. Loop them in on important meetings. Explain the business at large (including the need that the business fulfills). Stress the importance that their role plays in the overall scheme of things. Offer plenty of room for growth, both monetarily and experientially.
It also helps to not downplay how hard or boring work can be at times. Instead of trying to make cold-calling not seem so bad, emphasize how bad it is, but also how good it is for them to learn. Instead of, “Oh come on, I did that for 10 years,” instead explain “Those were the days I grew more than I ever have.” Put millennials up to the challenge. If you get us excited, we’ll happily work through the night.
To fellow millennials – if something doesn’t excite you, you still have the option to get excited about the results. Results generally fall into two categories: what it will do for your personal growth, and what it will do for you monetarily.
Guys – have you ever seen the girl of your dreams step into some guy’s sports car? If you’re not motivated enough to grind at selling software, you don’t deserve the sports car. Nor the girl.
At the end of the day, it boils down to effort (which is the only thing we can control). If you stuck me in a call center, I would WILL my way to the top of that call center. You could bet your [insert explicative] that I would, and you can too.
If you truly, deeply feel like there is no room for growth in your company, then and only then should you switch.
I also say, you should front-load your life with experience and learning-heavy jobs.
If you’re a gamer at all, you might be familiar with games where you level up skills. The earlier you level up the skills that make you more gold/money, the longer those skills pay dividends for. The same is true for life, and that’s why I say go for jobs that level you up early in life.
I could ramble on about life hacks, but I promise you that it will not help as much as:
- Learning to become fascinated with something because the results fascinate you
- Increasing your drive, willing up your Willer, efforting up your Efforter, igniting passion for life into anything you find your hand at – effort is the #1 problem and the #1 solution
- Front-load your life with experience and learning-heavy jobs. Start collecting those growth dividends earlier rather than later (imagine getting a degree at age 80!)
- Master delayed gratification. Forego quick results for big results later (which largely means invest in yourself while you’re young!)
For the 30-day mentorship program that will change your life, visit my site:
truetamplin.com or Raising An Executive Book